Saturday, July 25, 2009

Mass Media Communication

Mass Communication? No. Media and Communication.


Well, whatever. Actually, no. You want to know the difference?


Mass Communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising. (From the experts of your friendly neibourhood Wikipedia).

Media and Communication, well, I'll just copy the mission statement from the college website. Yeah, plagiarise.
  • To receive information related to media and communication, assimilate it and then disseminate the same in an effective manner.

  • To inform, educate, entertain and empower the participants to meet the challenges of a competitive and evolving globalised media environment.

  • To educate and inspire media aspirants in social communication within a world class ambience.
    To develop a unique Institute where the programmes provide training in new global media technology.

  • To connect, communicate and converge in building symbiotic links with the academia, industry, and community, in the context of media & communication.

Well, basically, the evolution of Mass Communication may be called Media and Communication.

But, you are still confused about the differences, aren't you? Well, let's cut out the technical jargons. Let's just say, earlier, the mass was faceless, and now each customer is the king. The new marketing mantra, this. Niche channels, thus. Even section 377, maybe.

For those still confused.

1. Of warning letters, treated as a cog in the wheel, and being expected to go through worthless exercises. Mass Communication.

2. Of being given the respect you expect as an individual, less warning letters and more freedom. Media and Communication.

That makes me wonder. Can we change the name back again, maybe?